{"id":524,"date":"2026-06-03T16:52:13","date_gmt":"2026-06-03T13:52:13","guid":{"rendered":"https:\/\/theluma.io\/blog\/?p=524"},"modified":"2026-08-06T12:01:47","modified_gmt":"2026-08-06T09:01:47","slug":"chto-takoe-geo-i-zachem-ono-biznesu","status":"publish","type":"post","link":"https:\/\/theluma.io\/blog\/chto-takoe-geo-i-zachem-ono-biznesu\/","title":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 GEO \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438\u0432\u0435\u0442! \u042d\u0442\u043e \u043a\u043e\u043c\u0430\u043d\u0434\u0430 theLUMA.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 GEO \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e\u0442 \u0442\u0435\u0440\u043c\u0438\u043d \u0432\u0441\u0435 \u0447\u0430\u0449\u0435 \u0437\u0432\u0443\u0447\u0438\u0442 \u0432 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0440\u0435\u0434\u0435 \u0441\u0440\u0435\u0434\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0444\u0438\u043b\u044f.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0442\u0435\u043c\u0435 \u0443\u0436\u0435 \u0437\u0430\u043c\u0435\u0442\u0435\u043d \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f\u0445. \u0415\u0441\u043b\u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u0437\u0430\u043f\u0440\u043e\u0441\u0430 \u00ab\u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 GEO\u00bb \u0432 \u042f\u043d\u0434\u0435\u043a\u0441 \u0412\u043e\u0440\u0434\u0441\u0442\u0430\u0442, \u0432\u0438\u0434\u043d\u043e, \u0447\u0442\u043e \u043f\u043e\u0441\u043b\u0435 \u0434\u043e\u043b\u0433\u043e\u0433\u043e \u00ab\u043f\u043b\u0430\u0442\u043e\u00bb \u0442\u0435\u043c\u0430 \u043d\u0430\u0447\u0430\u043b\u0430 \u043d\u0430\u0431\u0438\u0440\u0430\u0442\u044c \u043e\u0431\u043e\u0440\u043e\u0442\u044b. 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https:\/\/theluma.io\/blog\/wp-content\/uploads\/2026\/06\/snimok-ekrana-2026-07-10-v-10.44.00.png 1457w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0440\u0435\u043c\u044f \u043e\u0441\u043c\u044b\u0441\u043b\u0438\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u0442\u0440\u0435\u043d\u0434.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list 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href=\"https:\/\/theluma.io\/blog\/chto-takoe-geo-i-zachem-ono-biznesu\/#%D0%9F%D0%BE%D1%87%D0%B5%D0%BC%D1%83_GEO_%E2%80%94_%D0%B7%D0%B0%D0%B4%D0%B0%D1%87%D0%B0_%D0%BD%D0%B5_%D1%82%D0%BE%D0%BB%D1%8C%D0%BA%D0%BE_SEO-%D0%BA%D0%BE%D0%BC%D0%B0%D0%BD%D0%B4%D1%8B\" >\u041f\u043e\u0447\u0435\u043c\u0443 GEO \u2014 \u0437\u0430\u0434\u0430\u0447\u0430 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e SEO-\u043a\u043e\u043c\u0430\u043d\u0434\u044b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/theluma.io\/blog\/chto-takoe-geo-i-zachem-ono-biznesu\/#%D0%A7%D1%82%D0%BE_%D0%B4%D0%B0%D0%BB%D1%8C%D1%88%D0%B5\" >\u0427\u0442\u043e \u0434\u0430\u043b\u044c\u0448\u0435<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/theluma.io\/blog\/chto-takoe-geo-i-zachem-ono-biznesu\/#%D0%92%D1%8B%D0%B2%D0%BE%D0%B4\" >\u0412\u044b\u0432\u043e\u0434<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/theluma.io\/blog\/chto-takoe-geo-i-zachem-ono-biznesu\/#%D0%98%D1%81%D1%82%D0%BE%D1%87%D0%BD%D0%B8%D0%BA%D0%B8\" >\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9D%D0%BE%D0%B2%D1%8B%D0%B9_%D0%B2%D1%8B%D0%B7%D0%BE%D0%B2_%D0%B4%D0%BB%D1%8F_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0\"><\/span>\u041d\u043e\u0432\u044b\u0439 \u0432\u044b\u0437\u043e\u0432 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0444\u0435\u0432\u0440\u0430\u043b\u0435 2024 \u0433\u043e\u0434\u0430 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f 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style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0442\u043e\u0438\u0442 \u0441\u0440\u0430\u0437\u0443 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043e\u0433\u043e\u0432\u043e\u0440\u043a\u0443, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0447\u0430\u0441\u0442\u043e \u043e\u043f\u0443\u0441\u043a\u0430\u044e\u0442, \u043a\u043e\u0433\u0434\u0430 \u0441\u0441\u044b\u043b\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u044d\u0442\u0443 \u0446\u0438\u0444\u0440\u0443. \u042d\u0442\u043e \u043f\u0440\u043e\u0433\u043d\u043e\u0437, \u0430 \u043d\u0435 \u0441\u0432\u0435\u0440\u0448\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u0444\u0430\u043a\u0442, \u0438 \u0441\u0430\u043c Gartner \u043f\u043e\u0434\u0447\u0451\u0440\u043a\u0438\u0432\u0430\u043b \u044d\u0442\u043e \u0432 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u043e\u043c \u0440\u0435\u043b\u0438\u0437\u0435. \u041f\u0440\u043e\u0444\u0438\u043b\u044c\u043d\u044b\u0435 \u0438\u0437\u0434\u0430\u043d\u0438\u044f \u0432\u0440\u043e\u0434\u0435 Search Engine Land \u0442\u043e\u0433\u0434\u0430 \u0436\u0435 \u043e\u0442\u043c\u0435\u0447\u0430\u043b\u0438: \u0446\u0438\u0444\u0440\u0430 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0430\u0433\u0440\u0435\u0441\u0441\u0438\u0432\u043d\u043e, \u043d\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0443\u0433\u0430\u0434\u0430\u043d\u043e \u0432\u0435\u0440\u043d\u043e. \u0422\u0430\u043a \u0447\u0442\u043e \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u044c\u0441\u044f \u043a \u00ab\u043c\u0438\u043d\u0443\u0441 25%\u00bb \u0441\u0442\u043e\u0438\u0442 \u043a\u0430\u043a \u043a \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u0441\u0434\u0432\u0438\u0433\u0430, \u0430 \u043d\u0435 \u043a\u0430\u043a \u043a \u0442\u043e\u0447\u043d\u043e\u043c\u0443 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044e.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0434\u0430\u0436\u0435 \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0432\u0435\u0440\u0441\u0438\u044f \u044d\u0442\u043e\u0433\u043e \u0441\u0434\u0432\u0438\u0433\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u043e\u0434\u043d\u043e: \u043f\u0440\u0438\u0432\u044b\u0447\u043d\u0430\u044f \u043b\u043e\u0433\u0438\u043a\u0430 \u00ab\u0432\u044b\u0434\u0430\u0447\u0430 \u2192 \u043a\u043b\u0438\u043a \u2192 \u0441\u0430\u0439\u0442\u00bb \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u0451\u0442 \u0431\u044b\u0442\u044c \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439. \u0427\u0430\u0441\u0442\u044c \u043f\u0443\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0442\u0435\u043f\u0435\u0440\u044c \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u0432\u043d\u0443\u0442\u0440\u0438 \u0434\u0438\u0430\u043b\u043e\u0433\u0430 \u0441 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u044c\u044e, \u0434\u043e \u0432\u0441\u044f\u043a\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GEO_%D0%BA%D0%B0%D0%BA_%D1%80%D0%B5%D0%B0%D0%BA%D1%86%D0%B8%D1%8F_%D0%BD%D0%B0_%D0%BD%D0%BE%D0%B2%D1%8B%D0%B9_%D1%82%D1%80%D0%B5%D0%BD%D0%B4\"><\/span>GEO \u043a\u0430\u043a \u0440\u0435\u0430\u043a\u0446\u0438\u044f \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0442\u0440\u0435\u043d\u0434<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u0442\u0440\u0430\u0444\u0438\u043a \u0438 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u0441\u043c\u0435\u0449\u0430\u0442\u044c\u0441\u044f \u0432 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u0438, \u0442\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u043d\u0443\u0436\u0435\u043d \u043e\u0441\u043e\u0431\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u0434\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043d\u0438\u043c\u0438. \u0418\u043c\u0435\u043d\u043d\u043e \u0437\u0434\u0435\u0441\u044c \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f GEO \u2014 <strong>Generative Engine Optimization<\/strong>.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>GEO<\/strong>, \u0438\u043b\u0438 <strong>Generative Engine Optimization<\/strong>, \u2014 \u044d\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c, \u0441\u0430\u0439\u0442\u043e\u043c \u0438 \u0432\u043d\u0435\u0448\u043d\u0438\u043c\u0438 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0431\u044b\u0442\u044c \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u043c \u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u043c \u0432 \u043e\u0442\u0432\u0435\u0442\u0430\u0445 AI-\u0441\u0438\u0441\u0442\u0435\u043c.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0435\u0440\u0432\u043e\u0435 \u0437\u0430\u043c\u0435\u0442\u043d\u043e\u0435 \u0430\u043a\u0430\u0434\u0435\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0437\u0430\u043a\u0440\u0435\u043f\u043b\u0435\u043d\u0438\u0435 \u0442\u0435\u0440\u043c\u0438\u043d\u0430 \u0441\u0432\u044f\u0437\u0430\u043d\u043e \u0441 \u0440\u0430\u0431\u043e\u0442\u043e\u0439 <a href=\"https:\/\/arxiv.org\/abs\/2311.09735\">\u00abGEO: Generative Engine Optimization\u00bb<\/a>, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432 \u043d\u043e\u044f\u0431\u0440\u0435 2023 \u0433\u043e\u0434\u0430 \u043d\u0430 arXiv \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b\u0438 \u041f\u0440\u0430\u043d\u0434\u0436\u0430\u043b \u0410\u0433\u0430\u0440\u0432\u0430\u043b, \u0412\u0438\u0448\u0432\u0430\u043a \u041c\u0443\u0440\u0430\u0445\u0430\u0440\u0438, \u0422\u0430\u043d\u043c\u0430\u0439 \u0420\u0430\u0434\u0436\u043f\u0443\u0440\u043e\u0445\u0438\u0442, \u0410\u0448\u0432\u0438\u043d \u041a\u0430\u043b\u044c\u044f\u043d, \u041a\u0430\u0440\u0442\u0438\u043a \u041d\u0430\u0440\u0430\u0441\u0438\u043c\u0445\u0430\u043d \u0438 \u0410\u043c\u0438\u0442 \u0414\u0435\u0448\u043f\u0430\u043d\u0434\u0435. \u0420\u0430\u0431\u043e\u0442\u0430 \u0431\u044b\u043b\u0430 \u043f\u0440\u0438\u043d\u044f\u0442\u0430 \u043d\u0430 KDD 2024 \u2014 \u043e\u0434\u043d\u0443 \u0438\u0437 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0439 \u043f\u043e data mining \u2014 \u0438 \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f, \u043f\u043e\u0436\u0430\u043b\u0443\u0439, \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0441\u0435\u0440\u044c\u0451\u0437\u043d\u044b\u043c \u0430\u043a\u0430\u0434\u0435\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u043c \u043d\u0430 \u044d\u0442\u0443 \u0442\u0435\u043c\u0443, \u0430 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0443\u0434\u0430\u0447\u043d\u044b\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u043c \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u043c.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A7%D0%B5%D0%BC_GEO_%D0%BE%D1%82%D0%BB%D0%B8%D1%87%D0%B0%D0%B5%D1%82%D1%81%D1%8F_%D0%BE%D1%82_SEO\"><\/span>\u0427\u0435\u043c GEO \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 SEO \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0431\u044b\u0442\u044c \u0432\u0438\u0434\u0438\u043c\u043e\u0439 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435, \u0442\u043e GEO \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u0434\u0440\u0443\u0433\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441: <strong>\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043b\u0438 \u0431\u0440\u0435\u043d\u0434 \u0447\u0430\u0441\u0442\u044c\u044e \u043e\u0442\u0432\u0435\u0442\u0430 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u0438<\/strong>.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438 \u044d\u0442\u043e\u043c SEO \u2014 \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442 \u0434\u043b\u044f GEO, \u0430 \u043d\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442 \u0435\u043c\u0443: \u0431\u0435\u0437 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u0438, \u044f\u0441\u043d\u043e\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u0438 \u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u044f\u043c \u043f\u043e\u043f\u0440\u043e\u0441\u0442\u0443 \u043d\u0435 \u0441 \u0447\u0435\u043c \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043a\u0430\u043a \u0441 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u043c. <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\">Google \u043f\u0440\u044f\u043c\u043e \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442 \u044d\u0442\u043e \u0432 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 Search Central<\/a> \u2014 \u0434\u043b\u044f \u0418\u0418-\u0444\u0443\u043d\u043a\u0446\u0438\u0439 \u043d\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439 \u0441\u0432\u0435\u0440\u0445 \u0442\u0435\u0445, \u0447\u0442\u043e \u043d\u0443\u0436\u043d\u044b \u0434\u043b\u044f \u043e\u0431\u044b\u0447\u043d\u043e\u0433\u043e \u043f\u043e\u0438\u0441\u043a\u0430.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u0412\u043e\u043f\u0440\u043e\u0441<\/th><th>SEO<\/th><th>GEO<\/th><\/tr><\/thead><tbody><tr><td>\u0413\u0434\u0435 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c<\/td><td>\u0412 \u0432\u044b\u0434\u0430\u0447\u0435<\/td><td>\u0412 \u0418\u0418-\u043e\u0442\u0432\u0435\u0442\u0435<\/td><\/tr><tr><td>\u0427\u0442\u043e \u0432\u0430\u0436\u043d\u043e<\/td><td>\u0421\u0442\u0440\u0430\u043d\u0438\u0446\u0430, \u0441\u043d\u0438\u043f\u043f\u0435\u0442, \u043f\u043e\u0437\u0438\u0446\u0438\u044f<\/td><td>\u041e\u0442\u0432\u0435\u0442, \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a, \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442<\/td><\/tr><tr><td>\u0427\u0442\u043e \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u043c<\/td><td>\u041f\u043e\u0437\u0438\u0446\u0438\u0438, CTR, \u0442\u0440\u0430\u0444\u0438\u043a<\/td><td>\u0423\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f, \u0446\u0438\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438, \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c<\/td><\/tr><tr><td>\u0413\u043b\u0430\u0432\u043d\u044b\u0439 \u0440\u0438\u0441\u043a<\/td><td>\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043d\u0435 \u043a\u043b\u0438\u043a\u043d\u0443\u043b<\/td><td>\u041d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u044c \u043d\u0435 \u0443\u043f\u043e\u043c\u044f\u043d\u0443\u043b\u0430 \u0431\u0440\u0435\u043d\u0434 \u0438\u043b\u0438 \u043e\u043f\u0438\u0441\u0430\u043b\u0430 \u0435\u0433\u043e \u043d\u0435\u0432\u0435\u0440\u043d\u043e<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A7%D0%B5%D0%BC_GEO_%D0%BE%D1%82%D0%BB%D0%B8%D1%87%D0%B0%D0%B5%D1%82%D1%81%D1%8F_%D0%BE%D1%82_AEO\"><\/span>\u0427\u0435\u043c GEO \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 AEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0435\u0440\u043c\u0438\u043d\u044b GEO \u0438 AEO (Answer Engine Optimization) \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0447\u0430\u0441\u0442\u043e \u043f\u0443\u0442\u0430\u044e\u0442 \u0438\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043a\u0430\u043a \u0441\u0438\u043d\u043e\u043d\u0438\u043c\u044b \u2014 \u0438 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043e\u0432\u043f\u0430\u0434\u0430\u044e\u0442 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u0434\u0435\u0432\u044f\u043d\u043e\u0441\u0442\u043e: \u043e\u0431\u0435 \u043e\u043f\u0438\u0440\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u0438\u0437\u0432\u043b\u0435\u043a\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0437\u043d\u0438\u0446\u0430 \u2014 \u0432 \u0430\u043a\u0446\u0435\u043d\u0442\u0435, \u0430 \u043d\u0435 \u0432 \u043d\u0430\u0431\u043e\u0440\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432. <strong>GEO<\/strong> \u2014 \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u0438\u0439, \u0430\u043a\u0430\u0434\u0435\u043c\u0438\u0447\u0435\u0441\u043a\u0438 \u0437\u0430\u043a\u0440\u0435\u043f\u043b\u0451\u043d\u043d\u044b\u0439 \u0442\u0435\u0440\u043c\u0438\u043d, \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0449\u0438\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u043f\u043e\u0434 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0432 \u0446\u0435\u043b\u043e\u043c: \u043e\u0442 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043c\u043e\u0434\u0435\u043b\u044c \u00ab\u043f\u043e\u043c\u043d\u0438\u0442\u00bb \u0438\u0437 \u043e\u0431\u0443\u0447\u0430\u044e\u0449\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0434\u043e \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043e\u043d\u0430 \u043d\u0430\u0445\u043e\u0434\u0438\u0442 \u0447\u0435\u0440\u0435\u0437 \u0436\u0438\u0432\u043e\u0439 \u043f\u043e\u0438\u0441\u043a. <strong>AEO<\/strong> \u0434\u0435\u043b\u0430\u0435\u0442 \u0430\u043a\u0446\u0435\u043d\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u043d\u0430 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 \u043f\u0440\u044f\u043c\u043e\u0433\u043e \u043e\u0442\u0432\u0435\u0442\u0430 \u2014 \u0442\u043e\u043c, \u043a\u0430\u043a \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c \u0443\u0441\u0442\u0440\u043e\u0435\u043d, \u0447\u0442\u043e\u0431\u044b \u0441\u0442\u0430\u0442\u044c \u0441\u0430\u043c\u043e\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u044b\u043c \u00ab\u043e\u0442\u0432\u0435\u0442\u043e\u043c\u00bb, \u0431\u0443\u0434\u044c \u0442\u043e featured snippet, \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u043e\u0439 \u043f\u043e\u043c\u043e\u0449\u043d\u0438\u043a \u0438\u043b\u0438 \u0431\u043b\u043e\u043a \u0432 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u044d\u0442\u043e \u043d\u0435 \u043f\u043e\u0432\u043e\u0434 \u0432\u044b\u0431\u0438\u0440\u0430\u0442\u044c \u043e\u0434\u043d\u043e \u0438\u0437 \u0434\u0432\u0443\u0445 \u2014 \u0440\u0430\u0431\u043e\u0442\u0430 \u043d\u0430\u0434 \u0438\u0437\u0432\u043b\u0435\u043a\u0430\u0435\u043c\u043e\u0441\u0442\u044c\u044e, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043e\u0439 \u0438 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c\u044e \u0444\u0430\u043a\u0442\u043e\u0432 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0443\u043b\u0443\u0447\u0448\u0430\u0435\u0442 \u0448\u0430\u043d\u0441\u044b \u0438 \u0432 GEO-, \u0438 \u0432 AEO-\u043b\u043e\u0433\u0438\u043a\u0435.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BE%D1%87%D0%B5%D0%BC%D1%83_GEO_%E2%80%94_%D0%B7%D0%B0%D0%B4%D0%B0%D1%87%D0%B0_%D0%BD%D0%B5_%D1%82%D0%BE%D0%BB%D1%8C%D0%BA%D0%BE_SEO-%D0%BA%D0%BE%D0%BC%D0%B0%D0%BD%D0%B4%D1%8B\"><\/span>\u041f\u043e\u0447\u0435\u043c\u0443 GEO \u2014 \u0437\u0430\u0434\u0430\u0447\u0430 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e SEO-\u043a\u043e\u043c\u0430\u043d\u0434\u044b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">GEO \u043f\u043e\u0447\u0442\u0438 \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432 \u0437\u043e\u043d\u0435 \u043e\u0434\u043d\u043e\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f <strong>CMO<\/strong> \u044d\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u043e\u043d\u044f\u0442\u044c, \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0438 \u0431\u0440\u0435\u043d\u0434 \u0432 \u043c\u043e\u043c\u0435\u043d\u0442 \u0432\u044b\u0431\u043e\u0440\u0430, \u0435\u0449\u0435 \u0434\u043e \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f <strong>SEO-\u043a\u043e\u043c\u0430\u043d\u0434\u044b<\/strong> \u2014 \u043d\u043e\u0432\u044b\u0439 \u0441\u043b\u043e\u0439 \u043f\u043e\u0432\u0435\u0440\u0445 \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438: \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u0438\u0437\u0432\u043b\u0435\u043a\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u0438 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f <strong>PR-\u043a\u043e\u043c\u0430\u043d\u0434\u044b<\/strong> \u2014 \u0441\u0438\u0433\u043d\u0430\u043b, \u0447\u0442\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438, \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0438, \u043e\u0431\u0437\u043e\u0440\u044b \u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u044b\u0435 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044e, \u043d\u043e \u0438 \u043d\u0430 \u0418\u0418-\u043e\u0442\u0432\u0435\u0442\u044b.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f <strong>\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043a\u043e\u043c\u0430\u043d\u0434\u044b<\/strong> \u2014 \u0437\u0430\u0434\u0430\u0447\u0430 \u043f\u0438\u0441\u0430\u0442\u044c \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0447\u0438\u0442\u0430\u044e\u0442\u0441\u044f \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u043e\u043c, \u043d\u043e \u0438 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u044b \u043a\u0430\u043a \u044f\u0441\u043d\u044b\u0439 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f <strong>\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b<\/strong> \u2014 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c, \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043b\u0438 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u0438 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u043e\u0442\u043b\u0438\u0447\u0438\u044f \u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f <strong>CEO \u0438\u043b\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0438\u043a\u0430<\/strong> \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441 \u043f\u0440\u043e\u0449\u0435: \u0435\u0441\u043b\u0438 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u0438 \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u044e\u0442 \u0432 \u0432\u044b\u0431\u043e\u0440\u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u0432, \u0432\u0438\u0434\u044f\u0442 \u043b\u0438 \u043e\u043d\u0438 \u043d\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u0438 \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u044e\u0442 \u043b\u0438 \u0435\u0433\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e?<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A7%D1%82%D0%BE_%D0%B4%D0%B0%D0%BB%D1%8C%D1%88%D0%B5\"><\/span>\u0427\u0442\u043e \u0434\u0430\u043b\u044c\u0448\u0435<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0438 \u043e\u0431\u0449\u0430\u044f \u043b\u043e\u0433\u0438\u043a\u0430 GEO. \u0414\u0430\u043b\u044c\u0448\u0435 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430 \u2014 \u0438 \u0434\u043b\u044f \u043d\u0435\u0451 \u043d\u0430 theLUMA \u0443\u0436\u0435 \u0435\u0441\u0442\u044c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435, \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b:<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043a\u0430\u043a \u0438\u043c\u0435\u043d\u043d\u043e <strong>\u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c<\/strong> \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u044f\u0445 \u2014 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u044b \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u043d\u044b \u0432 \u0441\u0442\u0430\u0442\u044c\u044f\u0445 <a href=\"https:\/\/theluma.io\/blog\/chto-takoe-mention-rate\/\">\u00ab\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Mention Rate\u00bb<\/a>, <a href=\"https:\/\/theluma.io\/blog\/chto-takoe-citation-rate\/\">\u00ab\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Citation Rate\u00bb<\/a> \u0438 <a href=\"https:\/\/theluma.io\/blog\/ai-vidimost-chto-eto-takoe-i-kak-izmeryat-vidimost-brenda-v-nejrosetyah\/\">\u00ab\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 AI-\u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0438 \u043a\u0430\u043a \u0435\u0451 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c\u00bb<\/a>;<\/li>\n\n\n\n<li>\u043a\u0430\u043a <strong>\u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c<\/strong>, \u0433\u0434\u0435 \u0441\u0435\u0439\u0447\u0430\u0441 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0431\u0440\u0435\u043d\u0434, \u2014 \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u0430\u044f \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0441 \u0433\u043e\u0442\u043e\u0432\u044b\u043c \u043d\u0430\u0431\u043e\u0440\u043e\u043c \u043f\u0440\u043e\u043c\u043f\u0442\u043e\u0432 \u0435\u0441\u0442\u044c \u0432 \u0441\u0442\u0430\u0442\u044c\u0435 <a href=\"https:\/\/theluma.io\/blog\/20-promptov-proverit-ai-vidimost\/\">\u00ab20 \u043f\u0440\u043e\u043c\u043f\u0442\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c AI-\u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u00bb<\/a>;<\/li>\n\n\n\n<li>\u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c, \u0435\u0441\u043b\u0438 \u0418\u0418 <strong>\u0443\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u0442 \u0431\u0440\u0435\u043d\u0434 \u043d\u0435\u0442\u043e\u0447\u043d\u043e<\/strong> \u2014 \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u043b\u0438 \u0432 \u0441\u0442\u0430\u0442\u044c\u0435 <a href=\"https:\/\/theluma.io\/blog\/chto-delat-esli-ii-neverno-opisyvaet-vash-brend\/\">\u00ab\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c, \u0435\u0441\u043b\u0438 \u0418\u0418 \u043d\u0435\u0432\u0435\u0440\u043d\u043e \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434\u00bb<\/a>.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%92%D1%8B%D0%B2%D0%BE%D0%B4\"><\/span>\u0412\u044b\u0432\u043e\u0434<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">GEO \u2014 \u044d\u0442\u043e \u043d\u0435 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u0430\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u043c\u043e\u0434\u0430, \u0430 \u0437\u0430\u043a\u043e\u043d\u043e\u043c\u0435\u0440\u043d\u043e\u0435 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0435\u043d\u0438\u0435 SEO \u043d\u0430 \u0442\u0435\u0440\u0440\u0438\u0442\u043e\u0440\u0438\u0438, \u0433\u0434\u0435 \u043e\u0442\u0432\u0435\u0442 \u0432\u0441\u0451 \u0447\u0430\u0449\u0435 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442 \u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c, \u0430 \u043c\u043e\u0434\u0435\u043b\u044c.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0413\u043b\u0430\u0432\u043d\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441 \u043f\u0440\u043e\u0441\u0442\u043e\u0439:<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u0435\u0442 AI \u043e \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438, \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0438 \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u0432 \u043e\u0442\u0432\u0435\u0442\u0435 \u2014 \u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043b\u0438 \u043e\u043d \u043e\u043f\u0438\u0441\u0430\u043d?<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u043e\u0442\u0432\u0435\u0442\u0430 \u043d\u0430 \u044d\u0442\u043e\u0442 \u0432\u043e\u043f\u0440\u043e\u0441 \u043f\u043e\u043a\u0430 \u043d\u0435\u0442, \u043d\u0430\u0447\u0430\u0442\u044c \u0441\u0442\u043e\u0438\u0442 \u043d\u0435 \u0441 \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0442\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u0430 \u0441 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0437\u0430\u043c\u0435\u0440\u0430 \u2014 \u0431\u043b\u0430\u0433\u043e \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0443\u0436\u0435 \u0435\u0441\u0442\u044c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435, \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0410 \u0432\u044b \u0443\u0436\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u043b\u0438, \u0447\u0442\u043e \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u0438 \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0442, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u0435\u0442 \u043f\u0440\u043e \u0432\u0430\u0448\u0443 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044e?<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%98%D1%81%D1%82%D0%BE%D1%87%D0%BD%D0%B8%D0%BA%D0%B8\"><\/span>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gartner. <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents\">Gartner Predicts Search Engine Volume Will Drop 25% by 2026 Due to AI Chatbots and Other Virtual Agents<\/a><\/li>\n\n\n\n<li>Aggarwal et al. <a href=\"https:\/\/arxiv.org\/abs\/2311.09735\">\u00abGEO: Generative Engine Optimization\u00bb, arXiv, 2023 \/ KDD 2024<\/a><\/li>\n\n\n\n<li>Google Search Central. <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\">AI features and your website<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0440\u0438\u0432\u0435\u0442! \u042d\u0442\u043e \u043a\u043e\u043c\u0430\u043d\u0434\u0430 theLUMA. \u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 GEO \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e\u0442 \u0442\u0435\u0440\u043c\u0438\u043d \u0432\u0441\u0435 \u0447\u0430\u0449\u0435 \u0437\u0432\u0443\u0447\u0438\u0442 \u0432 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0440\u0435\u0434\u0435 \u0441\u0440\u0435\u0434\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0444\u0438\u043b\u044f. \u0418\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0442\u0435\u043c\u0435 \u0443\u0436\u0435 \u0437\u0430\u043c\u0435\u0442\u0435\u043d \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f\u0445. \u0415\u0441\u043b\u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u0437\u0430\u043f\u0440\u043e\u0441\u0430 \u00ab\u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 GEO\u00bb \u0432 \u042f\u043d\u0434\u0435\u043a\u0441 \u0412\u043e\u0440\u0434\u0441\u0442\u0430\u0442, \u0432\u0438\u0434\u043d\u043e, \u0447\u0442\u043e \u043f\u043e\u0441\u043b\u0435 \u0434\u043e\u043b\u0433\u043e\u0433\u043e \u00ab\u043f\u043b\u0430\u0442\u043e\u00bb \u0442\u0435\u043c\u0430 \u043d\u0430\u0447\u0430\u043b\u0430 \u043d\u0430\u0431\u0438\u0440\u0430\u0442\u044c \u043e\u0431\u043e\u0440\u043e\u0442\u044b. 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